What you're looking at: website copy, emails, editorial stories, store displays, and concert signage for campaigns featuring the one and only, Taylor Swift.
Images provided by Keds (http://www.keds.com/en/home). All rights reserved.
Samples include: emails, website copy, print brochure copy and social media initiatives. Living Proof is a Boston-based company that is using new technology to change the way we do haircare.
Images provided by Living Proof (http://www.livingproof.com). All rights reserved.
While working at T.J.Maxx, I was lucky enough to spend some time on both the brand and ecomm teams. For brand, I was responsible for concepting, executing and writing social media posts, in-store signage, TJX Rewards materials and advertorials. On ecomm, I wrote emails and ads for both Facebook and our retail site.
Images provided by T.J.Maxx (http://tjmaxx.tjx.com/store/index.jsp). All rights reserved.
Rue La La is the online destination to score designer brands at members-only prices. As Marketing Copywriter, I worked on both member and non-member communications. That means lots of acquisition emails, ads, out-of-home advertising, partnership pieces, packaging, social media, and event collateral for the marketing side. Then for our members, I crafted boutique copy, editorial stories, blogs and member emails.
Images provided by Rue La La (https://www.ruelala.com/boutique/). All rights reserved.
Foray is a new retail website that brings up-and-coming brands and style influencers together in one place for an inspired shopping experience. I created their brand voice and guidelines, as well as website copy, weekly emails, and editorial features.
Images provided by Foray Collective (http://foraycollective.com). All rights reserved.
Samples include packaging copy, website copy, emails, and boutique door copy. Fashion Project uses fashion as a force for good to give back to charities all over the world. It was an honor to help tell their story and take part in their mission.
Images provided by Fashion Project (https://www.fashionproject.com). All rights reserved.
Being from the Boston area, getting to work on Dunkin' Donuts was wicked awesome. I wrote emails, social media posts, sweepstakes, and even concepted and wrote copy for LED screens in Gillette Stadium.
Images provided by Dunkin' Donuts (https://www.dunkindonuts.com/dunkindonuts/en.html). All rights reserved.
I brainstormed/concepted weekly with care.com's senior designer to create email communications for two audiences, seekers and providers. I also wrote weekly newsletters, banner ads, and more.
Images provided by Care.com (https://www.care.com). All rights reserved.
I've been working with VML over the last 2 years on various accounts, but most recently Cottonelle. We've been concepting fun ways to bring TP to life on social media and at awesome VIP events around the country including Lollapalooza, Wanderlust Festival and New York Fashion Week.
My job was to work closely with designers to concept ways to promote Cottonelle products at these events and on their social channels. I wrote original copy for their website, social media posts, paid ads, giveaway names, event signage, brand partner pages and more.
Images provided by Cottonelle/VML. All rights reserved.
